COMMUNITY AND CULTURE · DIGITAL DESIGN · CULTURAL STORYTELLING

Creative U!
The Heart of the Fire

Creative U! was an annual arts event presented by Initiatives of Change Australia, providing local artists with a platform for expression across visual art, drama, poetry, music and storytelling.

CLIENT
Initiatives of Change (IofC), Australia. Melbourne, Victoria 2022

DELIVERABLES
Event identity, campaign assets, digital promotion

ROLE
Event Coordinator and Lead Designer

“When we come back to the place of fire, I believe we will discover there’s far more that connects us than separates us.”
- Archie Roach

THE CONCEPT

Creative U was inspired by a passage from Archie Roach’s memoir, Tell Me Why. Roach describes the “place of fire” as a place of love and connection, where people can return to what they share. This became the guiding idea for the community event, bringing artists, performers and people from different cultural communities together through creative expression.

Returning to the place of fire

THE DELIVERY

Working alongside Uncle Shane Charles, I helped shape Creative U from its early planning through to the event itself.
I designed the promotional materials, collaborated with local artists and community groups, coordinated contributions and documented the program.

The campaign carried the theme across print, social media and the event itself, creating a consistent experience from the initial promotion through to the live program.

Bringing the idea into the event

Campaign Rollout

Event Banner

Social Media Motion Graphic

Social Media Graphic

Digital Event Flyer

Facebook Event Promotion

Uncle Shane Charles performing at Creative U!
Live performance during the evening program
Participants mingling with food and drink around the art installations before the evening begins
Audience gathered in anticipation in the Ballroom
Performers interpreting the Heart of the Fire theme
A Wishing Tree installation on a gratitude mandala. Participants could write a wish or note of gratitude about their experience of Creative U! and our other cultural intelligence programs.
West African Djembe Drumming
Community-created installation