DIGITAL DESIGN · MARKETING · CULTURAL STORYTELLING
Barizi - South Sudan
Barizi is an exciting new bar set to open in Juba, South Sudan, designed to attract both tourists and locals.
CLIENT
Barizi
DELIVERABLES
Brand identity, social media and merchandise
Role
Brand Identity &
Content Designer
Concept
In developing the concept, I drew inspiration from the region’s striking natural beauty and local materials, incorporating organic lines and earthy tones that reflect the surrounding environment. The design pays homage to the unique textures and colours of South Sudan, creating an authentic presence.
The Barizi logo takes inspiration from the sisal plant and its presence in the South Sudanese landscape. I chose the plant for its hardy nature and ability to adapt, qualities that also reflect Barizi. Its organic form brings a sense of the natural environment into the space and gives guests a visual link to the culture behind the brand.
Logo Design
Digital Design
Product Concepts
South Sudan is rich in history, culture, and natural beauty. Known for its stunning savannas, rivers, and wildlife, South Sudan holds a deep connection to its traditions and diverse ethnic heritage. Barizi celebrates this culture by incorporating these natural textures and landscapes into every design choice.
