Campaign to celebrate
‘Fifty Years of Peter Hitchener’
Digital Design, Campaigns, Data Driven Design
Affectionately known as "Hitch," Peter Hitchener has been a trusted face in Australian news for decades, anchoring Nine News Melbourne’s weeknight broadcasts since 1998. As one of the nation’s longest-serving newsreaders, he concluded his remarkable career in 2023, leaving a lasting impact on Australian journalism.
The primary goal of the "50 Years of Hitchy" campaign was to celebrate and honour Peter Hitchener’s profound influence on viewers and his commitment to connecting with audiences.
Goals
Honoring Peter Hitchener's Career Celebrating Hitchy’s contributions to Channel Nine and recognising his impact on Australian news broadcasting over five decades.
Engaging Viewers with Nostalgic Content Using a mix of archival footage, memorable moments, and personal stories, the campaign taps into nostalgia, encouraging audiences who’ve grown up watching Hitchy to engage with the celebration.
Boosting Channel Loyalty and Viewership Creating content that resonates with audiences and strengthens their emotional connection to Channel Nine, potentially boosting viewership and loyalty to the channel.
