DIGITAL DESIGN · DATA DRIVEN DESIGN· CAMPAIGN ASSETS
Fifty Years of Peter Hitchener
A campaign celebrating beloved news anchor Peter Hitcheners half a century long career at Channel Nine Melbourne.
CLIENT
Channel Nine
DELIVERABLES
3D animation, broadcast graphics and digital campaign assets
Role
Senior Motion Graphic Designer
Affectionately known as "Hitch," Peter Hitchener has been a trusted face in Australian news for decades, anchoring Nine News Melbourne’s weeknight broadcasts since 1998. As one of the nation’s longest-serving newsreaders, he concluded his remarkable career in 2023, leaving a lasting impact on Australian journalism.
The primary goal of the "50 Years of Hitchy" campaign was to celebrate and honour Peter Hitchener’s profound influence on viewers and his commitment to connecting with audiences.
50 YEARS OF PETER HITCHENER
My Role
Honouring Peter Hitchener's career
Celebrating Hitchy’s contributions to Channel Nine and recognising his impact on Australian news broadcasting over five decades.
Engaging viewers online
Using a mix of archival footage, memorable moments, and personal stories, the campaign taps into nostalgia, encouraging audiences who’ve grown up watching Hitchy to engage with the celebration online.
Boosting loyalty and viewership
Creating content that resonates with audiences and strengthens their emotional connection to Channel Nine,
